Topic Summaries

Price – pricing strategies and influences

GCSE > Business > Eduqas > GCSE Business Topic Summaries > Marketing > Price – pricing strategies and influences
Previous Module
Next Module

Formula sheet

  • Common pricing strategies:
    • Penetration pricing: low initial price to gain market share.
    • Price skimming: high launch price for innovations or new versions.
    • Competitive pricing: matching or slightly undercutting competitors.
    • Cost-plus pricing: adding a markup to unit cost.
    • Psychological pricing: setting price at £9.99 to seem cheaper.
  • Factors influencing pricing strategies:
    • Technology: online tools allow dynamic pricing (e.g.airline tickets).
    • Competition: high competition may force lower prices.
    • Market segments: premium markets can accept higher prices.
    • Product life cycle: prices may drop during maturity/decline stages.

Unlock Price – pricing strategies and influences

Subscribe to SnapRevise+ to get immediate access to the rest of this resource.

Premium accounts get immediate access to this resource.

Previous Module
Next Module