Topic Summaries

How businesses compete internationally

GCSE > Business > CCEA > GCSE Business Topic Summaries > Business objectives > How businesses compete internationally
Previous Module
Next Module

Formula sheet

  • Using the internet and e-commerce:
    • Businesses can reach global customers through websites and digital platforms.
    • E-commerce reduces the need for physical stores in each country.
    • For example, ASOS sells fashion globally through its online store.
  • Changing the marketing mix (4Ps):
    • Changing product: tailoring to local tastes, laws, or climates (e.g seasonal menu items at fast food chains).
    • Changing price: adjusted based on local incomes, taxes, or tariffs.
    • Changing place: moving or acquiring locations based on access to customers.
    • Changing promotion: translating and localising advertising; may require cultural sensitivity for specific international markets. 

Unlock How businesses compete internationally

Subscribe to SnapRevise+ to get immediate access to the rest of this resource.

Premium accounts get immediate access to this resource.

Previous Module
Next Module