Topic Summaries

Effective communication is the exchange of information between people in a business.It ensures that employees understand objectives, expectations, values, and tasks, which improves performance across the organisation.

• Barriers to communication: anything that disrupts the clarity, accuracy, or flow of information, causing misunderstandings or inefficiency.
  • Poor technology or systems: outdated or incompatible IT can delay messages or lose important data.
  • Too many management layers: long chains of command can slow message delivery or distort meaning.
  • Language and cultural differences: can lead to misinterpretation, especially in global teams.
  • Lack of active listening or feedback: results in people feeling ignored or unclear about next steps.
• Methods of communication:

• Technology and communication: digital tools have transformed internal and external communication both internally and externally.
  • Internal: Slack, Microsoft Teams, Zoom, Google Meet enable fast collaboration, even across time zones.
  • External: websites, email marketing, and social media allow for realtime customer updates and feedback.