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IGCSE Business Topic Summaries
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Marketing
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Promotion – marketing to different segments
Enterprise and entrepreneurship
Business opportunities
Business objectives
- - Business aims and objectives
- - Changing business aims and objectives
- - Revenues, costs, and profits
- - Cash and cash flow
- - Sources of business finance
- - Factors influencing business location
- - Types of business ownership
- - The marketing mix (4Ps)
- - Business plans
- - Businesses success and failure
- - Methods of business growth and their impact
- - Sources of finance for growing businesses
- - Measuring business size
- - Impact of globalisation on businesses
- - Barriers to international trade
- - How businesses compete internationally
- - Multinational companies (MNCs)
- - Ethical considerations in business activity
- - Pressure groups
- - Environmental concerns in business activity
Influences on businesses
Marketing
Operations
Finance
Human resources
- - Function of human resources
- - Organisational structures
- - Leadership styles
- - Ways of working
- - The impact of technology on working arrangements
- - Job roles and responsibilities
- - Effective communication
- - Types of recruitment
- - Key recruitment documents
- - Stages in the recruitment process
- - Employment contracts and legal controls
- - Trade unions
- - Downsizing and redundancy
- - Training and development
- - Motivation in the workplace
Formula sheet
Enterprise and entrepreneurship
Business opportunities
Business objectives
- - Business aims and objectives
- - Changing business aims and objectives
- - Revenues, costs, and profits
- - Cash and cash flow
- - Sources of business finance
- - Factors influencing business location
- - Types of business ownership
- - The marketing mix (4Ps)
- - Business plans
- - Businesses success and failure
- - Methods of business growth and their impact
- - Sources of finance for growing businesses
- - Measuring business size
- - Impact of globalisation on businesses
- - Barriers to international trade
- - How businesses compete internationally
- - Multinational companies (MNCs)
- - Ethical considerations in business activity
- - Pressure groups
- - Environmental concerns in business activity
Influences on businesses
Marketing
Operations
Finance
Human resources
- - Function of human resources
- - Organisational structures
- - Leadership styles
- - Ways of working
- - The impact of technology on working arrangements
- - Job roles and responsibilities
- - Effective communication
- - Types of recruitment
- - Key recruitment documents
- - Stages in the recruitment process
- - Employment contracts and legal controls
- - Trade unions
- - Downsizing and redundancy
- - Training and development
- - Motivation in the workplace
Formula sheet
Unlock Promotion – marketing to different segments
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