Topic Summaries

Key concepts in dynamic business activity

GCSE > Business > AQA > GCSE Business Topic Summaries > Enterprise and entrepreneurship > Key concepts in dynamic business activity
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Formula sheet

Businesses must constantly adapt to survive and grow. The business environment is ‘dynamic’ because it’s influenced by ongoing changes in technology, consumer preferences, and market conditions. New business ideas emerge either from fresh thinking or by modifying existing products.

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