Topic Summaries

Primary and secondary data

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  • Primary data: collected first-hand for a specific study.
    • Strength: tailored to research aims.
    • Weakness: expensive, time-consuming, requires access and skills.
  • Secondary data: collected by others such as official statistics, media, diaries.
    • Strength: cheap, quick, often large-scale.
    • Weakness: may not fit research needs, can be biased or socially constructed.

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